If you're someone that has played an FPS game the past few years and you read the title of this blog post, you are probably laughing your @$$ off as I was when I first read it. Over the past few years, DICE producers, developers, even community managers have publicly made some really bad comments. From comments about their own playerbase expecting too much, to arguing there is no need for a "scoreboard" in a FPS multiplayer game, to blaming a game's failure on their own playerbase, and many more. If you ever want to run a game studio, look at DICE currently and they'll show you what not to do.
The latest stupid comment by someone at DICE comes from Ryan McArthur, a Senior Producer. Check out the comment below.
"When we look back at the data, and when we really started moving forward with introducing the class systems, one of the big things we really started to understand was that a lot of our issues came from the fact that players didn't understand how the Specialists were supposed to work. And if you don't understand how something is supposed to work, of course you believe that the old way was better. Feedback from players was really good around this. So we had to find a way to give them what they wanted, but still allow us the freedom and flexibility that we originally wanted too."
–Ryan McArthur, Senior Producer at DICE, Source: gamesradar.com
You are basically calling your playerbase stupid with that comment. There was no class system. Every player could pick whatever weapon, gadget, etc and be a one-man army. There was no teamwork. And no, it's not that the playerbase didn't understand the "Specialist" system, we understood that the "Specialist" system was poorly designed. You removed the core system in a Battlefield game, classes, now that is stupid.
I, and many other Battlefield players, will never forget the launch of this game and the way some of the DICE/EA staff have treated their paying customers. Big fat "L" for DICE/EA.